Cost · Price · Margin
Enter cost, price and the extras on top — shipping, labor, operating costs. retlivo returns pure profit, gross margin and cost margin, or flips it around to price from a target margin.
Cost plus any extras makes the total cost; profit is what the sale leaves after that total cost.
Target margin is the share of the selling price you want to keep as pure profit. retlivo works out what to charge.
Every number is laid out step by step so you can audit the math against your own books. Start typing above.
A price that "feels about right" often leaves money on the table — or quietly loses it. Gross profit margin tells you what a sale keeps as a percentage of the price, cost margin tells you how much you earn compared with what you spent, and net profit is the honest number left after the operating and labor extras. retlivo shows you all three, and the reverse mode starts from the margin you need to hit and hands back the price that earns it.
Profit check: type the cost price, selling price and any extras. The result band shows net profit in green (or red for a loss), followed by gross margin and cost margin.
Reverse pricing: switch modes, enter the cost and the target margin. retlivo divides total cost by the margin multiplier and returns the price to charge.
Check the breakdown below the tool to audit each formula, then hit Clear to run your next item in batch.
