Disclaimer

Disclaimer

Last updated: October 2026

The tool this page covers is RetLivo, a profit margin calculator. Put simply, it works out profit margin, markup and selling price from a cost and a target margin, reporting gross and net figures as it goes, and the way it does so is this: it divides profit by revenue for a margin and by cost for a markup — the two are easily confused, and showing both together is what stops a price being set from the wrong one. Everything stated here applies to that tool and the values it handles, and to nothing else.

In day-to-day use the tool works only from your cost, price and desired margin, and it is usually opened for things like pricing a product from its cost. None of that reaches us, so none of it can be stored.

What this site is — and is not

Nothing on retlivo.com is professional advice. What RetLivo produces is an estimate of a calculation rather than a measured fact, published for general information and education.

Financial estimates

Money tools such as these assume rates stay fixed, contributions never vary, and fees and inflation are ignored unless the page says otherwise — none of which holds exactly in practice. The outputs from RetLivo are illustrations, not forecasts, and should not be the only input to a financial decision.

Advertising

Adverts fund the Site and cannot influence a result. An advertisement appearing here is not an endorsement of the advertiser or the product.

Provided without warranty

For RetLivo specifically, the operative assumption is that your input fits the case the tool is built for. It divides profit by revenue for a margin and by cost for a markup — the two are easily confused, and showing both together is what stops a price being set from the wrong one. Outside that — and wherever rounding, unit handling or browser behavior intrudes — the Site offers no warranty of any kind; we take care over the method, but the result is what it is.

Links to third-party sites

A link to an outside page is there for reference. That content is not under our control and we are not responsible for its accuracy.

Your responsibility

Before you act on any figure from this site, confirm it fits your circumstances. If you spot something wrong, use the contact page — we would rather correct it than defend it.